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Read the 2010 Fine Food Digest Cheese supplement here

Training is the key to independent success

Capitalise on the two major differences between independent fine food retailers and the supermarkets: the best selection of quality cheese and staff who can talk intelligently to customers about them. You can increase cheese sales by as much as 17 per cent, we know many stores that have done just this after attending the Guild's invaluable cheese training course.

You can only achieve this increase with:
* an exciting range of high quality artisan cheeses.
* and professionally trained staff (including you) capable of selling these cheeses.

Do what the supermarkets don't do – train everyone in your store

The United Kingdom Cheese Guild is the only professional, NVQ accredited training programme for everyone involved in cheese retailing.

Cheese dates for 2012

2012 dates coming soon

Who should attend these one day seminars?

• Deli Owners
• Farm Shop Owners
• Trainee Buyers
• All cheese counter staff - whether experience or junior
• Anyone working with cheese in a retail environment

What will you learn.

• The five golden rules for increasing cheese sales
• How to select the best cheeses and create the best counter
• How to avoid bad quality cheese
• How to sell proactively rather than reactively

Five good reasons why you and all your staff should attend

• Improve cheese quality
• Reduce stock wastage
• Increase sales
• Reduce staff turnover and increase motivation
• Create better customer loyalty