By MICHAEL LANE
Gift packaging and display materials supplier WBC has purchased premium jute bag producer Canby.
WBC said the acquisition will benefit Canby’s customers by offering them a wider range of branding options.
Since its formation in 2002, Canby has focussed on supplying personalised environmentally friendly natural bags in cotton, jute and juco.
WBC marketing director James Hayward said: “The sale of jute continues to go from the strength to strength with many independent retailers using bags for a life as a way to increase impulse sales at the till, while at the same time advertising and increasing brand awareness.”
The firm is also anticipating growth in the natural bag market as a result of a proposed minimum 5p tax on plastic bags in Scotland.