By MICHAEL LANE
The Bottle Kicking Cider Company is looking to expand beyond its Leicestershire customer base after receiving almost £5,000 from East Midlands grant scheme Food and Drink iNet.
The craft cider maker, based in Hallaton near Market Harborough and Uppingham, plans to put the money towards a marketing campaign and buying new airtight containers for storing and transporting its products.
The firm produces one draft cider and two bottled varieties, which it currently supplies to local businesses and Waitrose stores in the nearby area.
Owner Rob Morton (pictured with iNet advisor Stevie Jackson) now intends to supply businesses across the East Midlands region.
“The hope is to grow the cider business and make it as successful as we can in the East Midlands, bearing in mind that the majority of production is in the West Country,” he said.
The Food and Drink iNet is managed by a Food and Drink Forum-led consortium, which also includes Nottingham Trent University, the University of Lincoln, and the University of Nottingham.