By MICK WHITWORTH
Hot pepper jelly pioneer Jules & Sharpie has reintroduced its yellow pepper variety with a ramped-up chilli content to reflect the nation’s more heat-tolerant tastebuds.
A spokesman for Wilkin & Sons, which now owns the speciality brand, said chillies were treated with “caution or alarm” when friends Julie Field and Frances Hopewell-Smith started Jules & Sharpie in 2002.
“Ten years on, most people are accustomed to spicy food and hot sauces,” he told FFD.
The reformulated product has been named Hhhot pepper jelly to reflect “the scorching amount of chillies” it now contains.
Jules & Sharpie has also launched a brown version of its hot red Saucish – a cross between a sauce and a relish – and a new hot apple & rosemary jelly with “a substantial chilli zing”, which it recommends for use with bacon joints, lamb or strong goats’ cheese.
Both the Hhhot pepper jelly and hot apple & rosemary are in supplied in cases of 6 x 300g at £13.65 per case, with an RRP £3.25. Hot Brown Saucish is in 300g bottles, RRP £2.75, at £11.55 per case of six.