By MICHAEL LANE
Cambridgeshire-based premium crisp firm Corkers has upped its production capacity and boosted its range further with the launch of smaller bags for calorie-counting consumers.
The producer, which has seen rapid sales growth since launching in 2011, has constructed a new factory on its farm and will be able to turn out 300,000 bags of crisps a day.
It is now offering three of its flavours – sea salt, sea salt & cider vinegar and Red Leicester & caramelised onion – in 20g bags, which equates to around 100 calories each.
The firm, which grows and prepares all of its potatoes on-site, also makes 40g and 150g bags in six flavours, including sea salt & black pepper, pork sausage & English mustard and Thai sweet chilli.
Despite the cost of the new facility, managing director Rod Garnham said it did not want to outsource manufacturing like other producers had.
“Rather than compromise the quality we believed making the investment in a bigger production facility would provide flexibility and control to deliver exactly what our customers want,” he said. “We also provide significant employment in the local area, which is a real challenge in such a rural location.”