By MICHAEL LANE
Birmingham-based radio journalist Julie Waddell has come up with a new twist on the most ubiquitous item in the dips category: humous.
Waddell, who works on BBC Radio 4’s The Food Programme, has developed three wood-smoked products under her new Moorish brand, all made with chickpeas that have been naturally cold smoked in a small smokehouse on the Isle of Anglesey.
All three Moorish varieties – original, chilli harissa, and lemon & dill – come in 160g pots (cases size is six units) with an RRP of up to £2.89 per pot.
Waddell says the additive- and preservative-free dips are a nutritious option for consumers given the high percentage of chickpeas, which are mixed with rapeseed oil, sesame, lemon and garlic.
All three products are low in fat, suitable for vegans, and lactose-free.