World Cheese Awards 2010
Open for entries in mid August 2010
The Awards
For over 20 years the World Cheese Awards has been bringing together buyers and sellers from the dairy industry worldwide. It’s the largest cheese competition in the world, attracting over 2,500 entries in 2009 from 34 countries and judged by over 150 expert buyers from every corner of the globe. It takes an entire day to judge, with a trade lunch thrown in, making this a place to do real business too.
The 2010 Awards will take place at the UK’s largest consumer food exhibition, the BBC Good Food Show, which will be held at the NEC Birmingham from November 24-28.
It promises to be the biggest and most cosmopolitan cheese festival ever staged in the UK, with almost 100,000 consumers tasting cheese after the international panel of experts have completed their judging.
How it works
The anticipated 3,000 cheese entries will be staged in a massive 1,000m2 area within the main BBC Good Food Show and judging will take place on the opening day, November 24, in front of a live consumer audience. Our 150 experts from around the world will work in teams of four, identifying medal-winning cheeses through the morning. Each gold-winning cheese will then be judged a second time by a different jury and by the time the judges disappear for a well-earned lunch, we will know the top 40 cheeses in the world.
After lunch a Supreme Jury of 12 experts, representing the four corners of the globe, will assemble in front of a packed consumer and trade audience to choose the World Champion 2010. There’s even talk of national radio following the final stages.
Have a look at what happened in 2009 or browse the World Cheese Awards 2009 gallery
Ensure you are on our entry form mailing list. Contact Charlie Westcar.
Read the diary date press release
Interested in sponsoring? Click here.
The facts:
- Biggest paid-for consumer food exhibition in Europe
- 89,500 visitors in 2009
- Average spend per head - £101
- Average household income - £50,000
- 94.8% ABC1 / 77% AB
- 79% female / 21% male
- 26% new visitors
- 450 exhibitors
